For fashion stores
Fashion catalogs grow fast. So do their gaps.
New collections every season mean hundreds of product pages written in a hurry. Uruora reads every one and counts what search engines and AI shopping answers cannot use.
What the scan looks at
Where fashion stores usually lose shoppers.
Duplicate titles
The same name across colors and seasons, competing with itself in search.
Thin descriptions
Under 50 words: no fabric, fit or care details for an AI assistant to quote.
Missing alt text
Product photos with no description, invisible to Google Images and screen readers.
Out of stock
Last season still listed, sending shoppers to products they cannot buy.
Marketplaces
Where your shoppers can buy similar items instead, found in the competitor research.
Mobile speed
Heavy hero images on the home page, measured with Google's mobile test.
Then the plan.
The 90-day strategy, the competitor analysis and the catalog brief are written from your own scan and catalog, so they name your products and your competitors.