Brand book · Free, more on Lite and Pro
A brand book pulled from your live site.
The scan reads your logo, colors, fonts, images and words as they appear on your site today, and puts them on one page. The strategy documents are written to match it.
[Your logo] · [Your tagline]Example
Colors[#hex] [#hex] [#hex]
Fonts[Heading font] · [Body font]
Images[Live images from your site]
Voice[Two sentences on how your site sounds]
By plan
Ten parts. Four are free.
Free
Free
- Logo and tagline as your site shows them
- Colors: your real brand colors, with sale, error and rating colors filtered out
- Fonts your site loads for headings and body
- Live images your site uses, in one place
- Also free: a short read of your tone of voice, audience, values, and words to use and avoid
Lite
Lite
- Voice guide: how to write like your brand, with examples to copy
- Customer personas: who buys from you, built from your site and data
- Photo style: rules for product and lifestyle photos, from the images you already use
Pro
Pro
- PDF and share link: one file to send to designers, freelancers and partners
- One per market: a version for each market you sell in
- Next to your competitors: your colors, fonts and imagery side by side with theirs