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AI CMO vs fractional CMO
A fractional CMO is an experienced marketing lead you hire part time. An AI CMO is software that reads your business and proposes the plan. They answer different needs.
Side by side.
| AI CMO (like Uruora) | Fractional CMO | |
|---|---|---|
| What it is | Software that reads your store and data | A senior marketer, part time |
| Starts from | A scan of pages, products, brand and competitors | Interviews, access and onboarding |
| Available | Whenever you open it | The agreed hours |
| Judgment and accountability | Proposes; you decide and approve | Owns decisions and leads the team |
| Price | Uruora: free; Lite $99/mo; Pro $199/mo (early access) | Varies by person and scope |
Fractional CMO fees vary by person and scope. We do not state a number we cannot source.
When a fractional CMO fits
You have a team or budget to lead, decisions that need a senior owner, and partners or investors who expect a person in the role.
When an AI CMO fits
You need to know what to fix and what to do next, from your own data, before you hire anyone. Many teams use both: the AI CMO for the reading, the person for the decisions.